Protecting Gold Coast Home Sellers from Hidden Underselling

A Risk That quietly costs even confident sellers $50,000 to $150,000

⭐⭐⭐⭐⭐ 5-Star Google Rated • 131 Reviews from the Gold Coast

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✔ No Lock-In Contracts

✔ Transparent Fees

✔ Two Decades of Experience

Where Sale Price Is Really Lost

Understanding Value Loss

Where Sale Price Is Really Lost

Most underselling happens quietly, long before the sale is final. It’s not from big mistakes, but from small decisions about pricing, marketing, and negotiation—decisions that are hard to spot until it’s too late.

01

Pricing Friction

Pricing friction happens when buyers cannot quickly understand where a property sits in the market. Listings without a price are often filtered out or ignored, reducing enquiry and competition. This hands control of the negotiation to buyers instead of the seller, weakening leverage and increasing time on market, which ultimately impacts sale price.

02

Marketing Blind Spots

Marketing blind spots exist when exposure does not match how buyers actually search. If marketing only reaches the most obvious audience, it overlooks buyers who are willing to pay more but are searching differently. The result is fewer qualified enquiries and a weaker negotiating position.

03

Negotiation Leakage

Negotiation leakage occurs when value is lost at multiple points throughout the sale process. It is rarely one big mistake. Poor marketing, weak positioning, unclear pricing, and reactive negotiation decisions quietly erode leverage over time. Each small compromise compounds, often costing tens of thousands of dollars by settlement.

How We Are Different

How We Are Different

Feature	Others	Us
No Lock-In Agreements i You are never trapped. You stay with us because we perform, not because a contract forces you to. If we’re not delivering, you are free to leave.	✗	✓
Written Performance Guarantees i Our commitments are written, not verbal. What we promise is documented so you know exactly what to expect and how we are accountable.	✗	✓
Accountable Agent From Start to Finish i The agent you meet is the agent who handles everything, pricing, inspections, negotiations, and settlement. No hand-offs, no surprises.	?	✓
Client-First, Not Corporate-First Decisions i Decisions are made in your best interest, not to satisfy head office policies, franchise KPIs, or corporate sales targets.	✗	✓
Property-Specific Strategy and Fees i Every property is different. Strategy and fees are based on the work required and the market conditions, not a one-size-fits-all rate.	✗	✓
Pay-Later Marketing Options i Where suitable, marketing costs can be deferred until settlement, so preparation and presentation are never limited by short-term cash flow.	✓	✓
No Sale, No Fee i If you don’t sell, we don’t get paid. Our success is directly tied to your result, not time spent or promises made.	✓	✓
Trained Negotiators, Not Order-Takers i Negotiation is a skill, not a script. We are trained to protect price, manage pressure, and respond strategically, not just pass on offers.	✗	✓
Market Specialists, Not Just Area Specialists i We study buyer behaviour, demand pressure, pricing trends, and market movement, not just postcode boundaries or local familiarity.	✗	✓
In-House Presentation & Photography i Property presentation is controlled in-house to ensure speed, consistency, and accuracy, without unnecessary outsourcing costs.	✗	✓
Confidential Results, No Ego Marketing i Your sale is treated as private business. Results are not used for bragging, street records, or self-promotion without consent.	✗	✓
Independent, Transparent Public Reviews i Reviews are hosted on open public platforms that cannot be edited, filtered, or paid for, ensuring genuine, transparent feedback.	✗	✓

What This Difference Means for You

What This Difference Means for You

When a sale is handled with clarity and control, the experience changes in ways that matter.

Stronger Buyer Commitment

Clear positioning reduces hesitation and attracts buyers who are ready to act, not just enquire.

Fewer Late-Stage Surprises

Early clarity limits renegotiation and last-minute pressure as the sale progresses.

Decisions You Can Defend

You always understand why a recommendation is made, so choices feel deliberate, not rushed.

Less Noise, More Insight

You receive relevant feedback and interpretation, not a stream of unfiltered activity.

Confidence Without Pressure

Progress is guided by reasoning, not urgency tactics or artificial deadlines.

A Sale That Feels Controlled

You stay informed and involved without needing to manage every detail yourself.

What Our Clients Say

Reflections on clarity, confidence, and outcomes

Jeff Coleman

Murray Smith

Rick

Zoe

Tom & Rose

Dave & Helen

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Gold Coast Real Estate Agents

5.0

Based on 131 reviews

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Gokhan Dalfidan

11:44 02 Jan 26

David is very experienced and professional agent. He helped us a lot during our first home journey. He has really good contacts to make it easy procedures during 14 days period. I would highly recommend him!

Revolutionary Real Estate

06:43 18 Nov 25

There are very few people, letalone real estate agents, who put the interests of others above theirs. David from Gold Coast Real Estate Agents is one of these rare people, and even rarer real estate agents. As a Vendor Guardian, my job is to weed out the agents who my clients should not be using and recommending the ‘unicorn’ agents. If you are reading this, you have found the needle in the haystack in David Jones.

11:08 02 Nov 25

Selling our investment property we’d owned for 9 years needed to get us maximum return in line with the market. I had 1 RE company ring back and launch into a 15-minute barrage of how wonderful they were. Sickening. Then David Jones rang. He connected, ask us what we wanted to achieve and sort to find out our history and why we were selling. His genuine interest, thorough analysis and clear outline of how he operated inspired confidence. We discussed price. I knew immediately he was up to speed on the market. And he did not try to undersell, by telling us on first offer, ‘It’s probably the best we can get…’ like too many agents do. Most impressive was the enormous respect and consideration he showed to our tenants. They were great people and they deserved this. We cannot thank David enough for his follow through on all he promised, exceptional honesty and openness, delivering an amazing sale and at times making it fun along the way! You will be so pleased when you appoint David. He’s been far and away our most confident and inspiring sale relationship with an agent. Guys like David will change the reputation of the industry.

Taikoko jr Taikoko vaikai

04:35 02 Sep 25

Thank you David for the opportunity to work with you in selling our home . Literally in 3 days . You made the transition easy and stress free for our family, Your eye to detail in the industry made it easy for us.
David is professional , and loves a good chat .. I recommend him always .

We thank you again mate

Regards Tai V

Magnolia Vaikai

01:29 01 Sep 25

Thank you David for helping us selling our home.
David is a remarkable agent that will help get you through this process.
He is very professional and has so much pride in what he does.
If you need a good honest realestate agent call David Jones.
Again David thank you again

07:27 16 Aug 25

We had an excellent experience working with David when purchasing our home. From the very beginning, David was professional, approachable, and genuinely committed to helping us through every step of the process. He was always available to answer our questions, explained everything clearly, and guided us with honesty and patience.

What we appreciated most was his knowledge of the market and his ability to make the whole journey smooth and stress-free. David truly went above and beyond to ensure we found the right home for our family. We couldn’t be happier with the service he provided and highly recommend him to anyone looking to buy or sell a property.

01:42 05 Aug 25

I had the pleasure of working with Lincoln Eade in the sale of my Cleveland property recently.
I felt informed, supported and understood as I was able to ask any sort of questions to achieve my aim of a quick sale.
Lincoln got me an amazing offer at the first open home which surpassed my expectations.
The whole process was smooth and stress less.
I appreciated the excellent communication during the whole process.
By far the most enjoyable selling of a property I have experienced.
I can recommend Lincoln and the team for your sale .

22:53 04 Aug 25

Our experience with Lincoln Eade was exceptional. My partner and I were both first home buyers at the time and it was such a stressful time for us, we weren’t educated in the process of buying a house. Lincoln was there every step of the way going above and beyond to help us purchase our first home. We are both so pleased with how our experience went and we will be referring all friends and family to use lincoln in the future if they are planning to either sell or buy a property.

Alex Duggan Redfern

01:19 22 May 25

They say there are no guarantees in real estate, or are there?
Gold Coast Real Estate Agents gave me a genuine no lock-in guarantee, which meant I wasn’t trapped into anything. I stayed because they delivered, not because I had to. From day one, David Jones promised he’d personally handle the entire sale, and he did. Every open home, every inspection, the valuation, the pest checks, he was there.
He even handled every piece of paperwork himself. They gave me a sale price target during the listing meeting and said if they didn’t achieve it, I didn’t have to pay commission. They achieved it. No stress, no surprises, just straight-up results. Honestly, I was blown away. I’ve never experienced this level of service in real estate.

I don’t think anyone else can match what these guys do.

04:02 20 Apr 25

Absolutely impeccable service from David. He was there right by my side, in my corner throughout the whole process. On weekends, after hours, I could count on David to pick up the phone to try to help me and answer my questions and concerns. We all know the stereotype, but David and his team redefined my perception of real estate agents and I’d recommend his agency to anyone considering to sell their house.

21:21 06 Feb 25

Lincoln Eade of Gold Coast Real Estate Agents was fantastic with our recent property sale – throughout the entire process he was hardworking & dilligent with open houses & viewings. In a very short time Lincoln secured us a generous all cash offer with fast settlement.
Lincoln’s experience, professionalism & knowledge of the market made us feel like we were in the best possible hands.
Selling your beloved family home of many years can be a daunting & emotional experience, so we were grateful to have found Lincoln, who was not only an excellent agent but also a genuinely kind & honest man who took the extra time to listen to us & kept us fully informed at every stage of the process. We cannot speak highly enough of Lincoln Eade. He got us excellent results & we wouldn’t use anybody else. Highly recommend.

21:51 03 Nov 24

David is the most professional agent we’ve ever dealt with. From our very first meeting regarding selling our house, David’s shown that he was a man of integrity with an exceptional knowledge of the real estate industry. His communication skills were second to none and he provided us with a wealth of data allowing us to make informed decisions. David promoted transparency and his work ethic, excellent negotiation skills throughout the process was a win win situation for all concerned.

09:05 23 Oct 24

I recently had the pleasure of working with David Jones and I couldn’t be happier with the experience. From start to finish, he was a true professional—honest, reliable, and incredibly knowledgeable about the real estate market.

What stood out most about David was his transparency. He made sure I had all the information I needed at every step of the process, never pushing or rushing decisions. His honest advice gave me total confidence that I was making the right choices. He really took the time to understand my family needs.

In addition to his integrity, David was highly responsive. Whether it was a quick question or a detailed discussion about a property, he was always available and ready to assist. I appreciated his attention to detail, ensuring that everything went smoothly.

If you’re looking for someone who is not just a great salesman, but also a trustworthy advisor, I highly recommend David Jones. His dedication, expertise, and commitment to his clients make him the best in the business.

Thank you, David, for making this such a stress-free and successful experience!

23:50 20 Aug 24

I came across David looking for a property. Unfortunately that one was not for us. David was not a pushy type sales agent which was really refreshing compared to larger franchise types. We were able to have honest conversation and gave some very good advice from his real estate experience. If I sell a property in the area and David is still operating he will be my first choice agent.

10:37 07 Aug 24

Lincoln had shown so much dedication in selling not only one of my houses but two. The effort he put into the sale has been second to none and I was so happy with the sale price for the both homes it has certainly been life changing for me. I was so impressed with his honest approach and professionalism that I have referred him to friends for the sale of their property and he also had a contract in place with a great sale price as well.

Nyisha Bill-Eteson

04:01 01 Aug 24

Lincoln was absolutely lovely to work with, he helped us buy our first home and answered all our questions every step of the way. We also had a lovely welcome hamper waiting for us when we moved in which was a lovely touch. Would absolutely recommend Lincoln.

Marlee Jesson-Kerr

03:50 01 Aug 24

Lincoln sold us our first home and we are so appreciative! From when we first enquired to settlement, Lincoln was responsive, helpful and straightforward. He also left us a basket of goodies and flowers to welcome us into our new place which was such a lovely touch. Thanks again Lincoln!

04:47 04 Jun 24

David was very sensitive to our needs. When we experienced health and personal complications, he was very understanding and supportive. After previous negative experiences with Real Estate agents, David was nothing like what we had come to expect. Highly recommend David if you require a professional, personalised, stress free and smooth experience.

10:55 14 May 24

Great customer service. Lincoln is willing to go above and beyond to satisfy a client. He sold me one of his properties for sale and I couldn’t find anyone more genuine and who wants to help. Whole transaction was smooth. Thanks Lincoln!

00:45 07 May 24

Dave is fantastic
He has taught me a tremendous amoutn about real estate

00:29 07 May 24

00:23 07 May 24

05:09 06 May 24

We have known David for a lot of years because he has sold houses in our street. I asked him to give us an idea if the renovation we were going to start would cause us to over capitalize. It didn’t, and at that time we had no intention to sell. David didn’t nag us to sell but was happy to give unsolicited advice with no expectation of a return. Fast forward a few years and we wanted to sell to move closer to family. There was only on person we went to, David. His freely given advice on our renovations had translated into a house that was ready for the market. David researched the market and we came up with a figure. When our house sold, that figure was exceeded much to our great delight. Along the way, David was there to answer every question, he also advised us when negotiating our next house purchase. David is a down to earth man that you can deal with, not like many other lazy Agents who just want the commission, David truly wants to achieve the best result in the market that can be achieved. Don’t waste your time with the others choose this team to look after your sale. We would have lost 15% of our sale price if we chose elsewhere..

02:17 26 Apr 24

David sold our apartment in just over a week for 10% more than every local ‘expert’ agent said it was worth. David’s point was that local agents are both experienced AND constrained – they do know the local market, but they ONLY know the local market and that constrains their thinking, and it appears he was right.

David’s original appraisal was exactly where the market was, and his advice on presenting and market was sound. The best advice – which he backed up with data – was to put an asking price on it, not to list it with “price on application” or “contact agent”. We listed the property at a lower price than he recommended – our choice – and in retrospection that was a risk, but the market is strong and it landed exactly where David said it would due to him taking ownership of the negotiation process and balancing between the competing buyers.

The other piece that filled us with confidence was that it was David who was present at every one of our open for inspections, he was also there for every meeting with the buyer and at handover. We got the agent every single time and not a subordinate.

The definition of madness is doing the same thing over and over again and expecting a different result – so if you want a result out of the ordinary, go with an agent out of the ordinary.

I would highly recommend Gold Coast Real Estate Agents.

12:15 15 Apr 24

Lincoln is a fantastic agent and helped my fiancé and I purchase our first home. We had been looking for 4 years and have dealt with multiple agents. Lincoln was the only agent that was honest and stayed true to his word about what the seller was looking for, when we would hear back, etc.
The whole transaction was seamless, he is professional and such a great guy! Thank you Lincoln for setting us up with our first home!

03:11 23 Mar 24

Taleisha Naumann

03:37 05 Dec 23

When you think of selling or buying a house it comes to mind that it is a long and difficult process but if you want to avoid that come to this real-estate agency I have dealt with specifically David. Which He is the most down to earth agent there is out there, if any concerns or queries about the house he is your go to man to answer. With the current selling of my house I’ve spoken to many agents that are only in the business for the money and don’t care too much about the family who is purchasing the house or just don’t answer your queries. David is not one of those agents he is an amazing agent that has an amazing passion and desire to make sure you purchase the correct home. With all honesty he deserves way more stars than i am allowed to give.

03:26 05 Dec 23

I have recently sold my house and with the utmost confidence and willing to put money on it by far the best real estate agent I have come across is David which is not only an amazing person to talk to and enquire when information was needed.With every question answered with distinct ease due to the vast amount experience David has within this industry but also he has a aura that exudes professional but the passion to get the best result for any people he is working with no matter the hurdles he has to jump. In conclusion he is an amazing real estate agent which I would say is the best in the business but also a honest and a great individual to talk to who has vast knowledge . (If there were more stars he would get way more)

19:50 21 Jun 23

Working with David Jones to sell our property was a seamless transition, David covered every facet of the sales process, making it very easy to move forward in our life’s endeavors. Would recommend David Jones Real Estate to any body wanting to sell their property.

Christine Schulz

06:47 31 May 23

Exceptional Agent, definitely knows what he is doing and does it in a friendly professional manner. Lincoln Eade was recommended to us for the sale of our Superfund property. From the very first phone call we knew that Lincoln would do the best to sell our property, you could tell he was very genuine and passionate about his work. He fully explained how the market was doing and what his process and fees were upfront. Our property was an NRAS property and Lincoln ensured that he had all the knowledge needed for any potential buyer. He ensured there was full disclosure for any buyer. His honesty and integrity was excellent. We had an issue just prior to placing our property on the market and Lincoln went out of his way to ensure that the issue was fixed. He went above and beyond to help us sell the property. Lincoln sent us updates on the progress of the property very regularly and had regular open homes. As this was an NRAS property and was tenanted Lincoln advised that the market was more for owner occupiers and we would do best to take the property off the market until closer to the property being vacated. We took his advice and it certainly paid off. Within a couple of days being on the market Lincoln had received an offer. Lincolns knowledge of the market certainly worked in our favour. We cannot thank Lincoln enough for all that he did in selling our property. We would recommend him very highly as a Real Estate Agent to any person wanting to sell, buy or rent. His knowledge of the market, communication with the client and professionalism is next to none. His honesty, integrity and friendliness is why we trusted in him to sell our property.

07:56 24 Apr 23

Sometimes too good is true! Lincoln acted as agent when we were purchasing a home recently. In the currently market, we were nervous that we would miss our chance at purchasing a property that the whole family had fallen in love with and we were finding it very stressful that we may not find somewhere suitable for our family of 6. Lincoln was our champion in discussions with the seller which enabled us to purchase our beautiful new home. He was available day and night, and even replied to a message I accidentally sent on a Public Holiday! He’s both friendly and professional and my whole family are so grateful for all he has done to help us start our important new chapter with joy. Thanks Lincoln! We were so lucky to have you in our corner!

02:27 15 Mar 23

Big Thumbs-up For Melissa, Who Went the Extra Mile to Sell Our Property with a Smile! Working with Melissa was a truly delightful experience. From the moment we met her, we knew we were in good hands. She was attentive, patient, and genuinely interested in understanding our specific needs and desires when it came to selling our property.

Throughout the entire process, Melissa was a constant source of support and guidance. She was always available to answer our questions, no matter how big or small, and she kept us updated every step of the way. We never felt like we were in the dark or out of the loop, which gave us great peace of mind during what can be a stressful time.

What really impressed us about Melissa was her tireless work ethic. She put in countless hours behind the scenes, tirelessly researching and strategizing in order to get our property sold quickly and for a great price. Her dedication and commitment to her clients is truly unparalleled, and we could not be more grateful for her hard work and dedication.

Overall, we highly recommend Melissa to anyone who is looking to sell their home. She is a true professional, and we are confident that she will go above and beyond to help you achieve your real estate goals. Thank you, Melissa, for all that you do!

01:06 08 Feb 23

Highest level of service, professionalism and care taken. Could not recommend a better agency to deal with whether buying or selling.

05:05 07 Feb 23

I have known David Jones and I have used his services a number of times over the last 10-15 years. He is a person of integrity and will always provide true and honest feedback. I noticed that the difference between David and other agents are the traits I have mentioned above, integrity and honesty and he will never sell you a lie just to get your listing. He is a transparent agent as he always keeps you informed of what’s happening with your listing both the good and not so good which is very rare in the real-estate game these days. Would I recommend him to people who are either looking to sell or buy…. I have, I do and I will in the future because of his results. they speak for themselves. look at how many of his clients are repeat customers, they know they will get results.
Peace out
Frank

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What Stage Are You In as a Seller?

Are You Really Ready to Sell?

Most sellers lose between 3 and 10% of their final price simply because they did not know what to ask or what to look for. On the Gold Coast, that can be up to $150,000.

The Seller Readiness Quiz

Takes about three minutes to complete

Could save you a life-changing amount of money

Take the quiz and protect your result.

Take the Quiz and Protect Your Result

Tools & Resources

Take the Guesswork Out Of Selling. Knowledge is power when selling your home.
We’ve created powerful tools and resources to help you plan, prepare, and sell with complete confidence.

Seller's Toolkit

Seller’s Toolkit

Complete guide with checklists, timelines, and expert tips to prepare your home for sale and maximise your return on the Gold Coast market.

Mortgage Calculator

Mortgage Calculator

The mortgage calculator has some special features, it has an offset and extra payment calculation to show how much time and interest you could save.

Cost of Selling Calculator

Cost of Selling Calculator

Cost of selling calculator is to calculate all the costs when buying and selling to better understand the true cost involved

Compliance Resources

Compliance Resources

Stay informed with the latest Queensland regulations, disclosure requirements, and legal guidelines specific to Gold Coast properties.

View Guidelines

Property Valuation

Property Valuation Request

Get accurate market analysis and property valuations based on recent Gold Coast sales and current market conditions.

Request Valuation

Quarterly Market Reports

Quarterly Market Reports

Comprehensive reports on Gold Coast market trends, pricing data, and neighbourhood insights to inform your selling strategy.

Books by David Jones

David Jones, Founder and Principal Licensed Agent of Gold Coast Real Estate Agents, has authored two practical, Australia-focused books on real estate negotiation and marketing. They reflect the principles used to help sellers avoid quiet, avoidable price loss.

Real Estate Negotiation in Australia by David Jones

Real Estate Negotiation in Australia

Building Stronger Client Relationships Through Expert Negotiation

Focuses on the human and strategic side of negotiation in Australian real estate. Explains how trust, preparation, and clarity shape outcomes before offers are exchanged.

Covers:

Price defence and expectation setting
Buyer and seller psychology
Ethical negotiation and transparency
Managing pressure points during a sale

Sell It Like a Pro by David Jones

Sell It Like a Pro

Unlocking the Secrets of Real Estate Marketing

Explores how marketing choices influence buyer behaviour and negotiation leverage. Shows why visibility alone is not enough and how presentation impacts perceived value.

Covers:

How buyers search and compare
Pricing visibility and engagement
Strategy vs activity in marketing
Using data and feedback to guide decisions

Together, these books reflect a thought-led approach to protecting sellers from hidden underselling.